THE BLUE NOTE COCKTAIL
Concept · Branding Design · Visual Identity · Label Design · Collage
“In both flavor and aesthetic, the bottled Blue Note celebrates the bar’s landmark contribution to jazz history and its ongoing role as a cultural cornerstone for New Yorkers and jazz lovers worldwide. “
PARK LANE HOTEL
Photography, Prop Design, Brand Identity, Case Study
“From the innate eccentricity of Park Lane’s interior, textures and colours, Mother Design were spoilt for playful references; immediately translating this flamboyancy into a nebulous and opulent wordmark. “Our main point of inspiration is Central Park, adjacent to the hotel,” Creative Director Matt van Leeuwen tells us.
The meandering paths of the Park reflect themselves in the wordmark,” he adds, drawing further influence from the nature-inspired work across Art Nouveau typography, and translating these throughout the fluid baroque construction of the lettering. Resulting in something organic, whimsical and referential to the building – be it the oval frame of the hotel’s windows framing the visual identity, or the introduction of organic-ephemera-inspired patterns.”
- The Brand Identity - Mother Design’s eccentric identity for Park Lane hotel sets the standard for NYC’s uptown luxury
- It’s Nice That - Mother Design updates Park Lane New York’s identity to shrug off the traditional luxury of “Billionaire’s Row”
RAPP CAMPAIGN
Visual Identity
“RAPP’s First Ever 10-Year Anniversary Gala, is a celebration and day of advocacy that honors all of RAPP’s work along with the family, comrades, and friends who stayed close to us, worked alongside us, and healed with us. This event will embrace RAPP’s history, victories, and pay homage to the leadership and community driven work of formerly incarcerated people and their families.”
Youbet : 2025
Visual identity
Youbet, the indie rock project led by Brooklyn-based musician Nick Llobet, continues to garner attention with their distinct musical style and thoughtful lyrical content. Their most recent full-length album, "Way to Be," was released in May 2024 on the Hardly Art label.
CERIA BREWING CO.
Conception, Ideation, Brand Design, Visual identity, Case Study
“Ceria Brewing, founded by 32-year brewing veteran and Blue Moon creator Keith Villa, gave its alcohol-free and cannabis-infused brand a refresh, working with agency Mother Design.
Ceria’s new brand strategy and visual identity balance classical imagery with modern flair, paying homage to craftiness and the Roman goddess Ceres who oversaw agriculture, grain, fertility, and motherhood.”
- Creative Boom - Mother Design's modern rebrand for Ceria Brewing Company targets 'mindful imbibers'
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Is Nice That - Mother Design’s quaffable identity for cannabis craft beer Ceria mixes ancient mythology with a smooth finish
- Little Black Book - Mother Design Creates New Visual Identity and Packaging Design for Ceria Brewing Company
- Brandfetch - Ceria brews a new brand that straddles the ancient and the modern
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Dieline -Mother Design Blends Classic and Contemporary For Ceria Brewing's Refresh
SOW & WILD CHILD NYC
Collage, Album Design, Photography
“SOW partnered with Wild Child NYC and Elle Clay, @southernelle, to create ‘Together, Again’, an experimental podcast featuring SOW Member’s concepts and stories.
In the days that followed the murder of George Floyd, Elle Clay, @southernelle, writer, and producer, purchased 72 hours of audio recording time with a mission to create pathways to audio story-telling for young BIPOC creatives.”
TITLE CARDS
Graphic Artist
- Jordi era “Jordi Perez and Alex Yarally
- Jordi Perez “Lost In Paradise” For Anna Kikeu
- Amanda Sasami “Tenderless” Short Film