PARK LANE HOTEL
Photography, Prop Design, Brand Identity, Case Study
“From the innate eccentricity of Park Lane’s interior, textures and colours, Mother Design were spoilt for playful references; immediately translating this flamboyancy into a nebulous and opulent wordmark. “Our main point of inspiration is Central Park, adjacent to the hotel,” Creative Director Matt van Leeuwen tells us.
The meandering paths of the Park reflect themselves in the wordmark,” he adds, drawing further influence from the nature-inspired work across Art Nouveau typography, and translating these throughout the fluid baroque construction of the lettering. Resulting in something organic, whimsical and referential to the building – be it the oval frame of the hotel’s windows framing the visual identity, or the introduction of organic-ephemera-inspired patterns.”
- The Brand Identity - Mother Design’s eccentric identity for Park Lane hotel sets the standard for NYC’s uptown luxury
- It’s Nice That - Mother Design updates Park Lane New York’s identity to shrug off the traditional luxury of “Billionaire’s Row”